| Instructor: Cathlena Martin
Email: cmartin@english.ufl.edu
Section: 3356
Office: Bryan
Office Hours: Thursday 10-2 in the Image Lab
Mailbox: 4301 Turlington
Class Times: MW per 4
Class Room: Matherly 118
Class Website: http://www.clas.ufl.edu/users/cmartin
Class Gradebook: http://www.clas.ufl.edu/~cmartin/gradebook/
Class Listserv: s06-3356@clas.ufl.edu
Course Texts
Business and Administrative Communication. 7th edition. Kitty O. Locker,
McGraw-Hill, 2005, combined with Business Writing CPR: 16 Principles for
Writing Virtually Anything Effectively. Jane Douglas.
Course Schedule and Assignments
Unless prefaced with CPR, course reading assignments refer to Business
and Administrative Communication.
All readings are due by the following Tuesday night.
9-11 January - Introduction
DISCUSSION 1 (Monday 1-9)– Course introduction: syllabus, assignments,
materials.
LECTURE 1 (Tuesday 1/10)– Introduction to Business Writing.
-Lecture handout: Y2Kpaper and Y2Kmemo.
-Lecture notes are available on Vista
DISCUSSION 2 (Wednesday1/11) – Diagnostic
writing; in introduction to Vista and the resources.
HW - Diagnostic writing due next Tuesday night (1-17) at the beginning
of the lecture; Pre-test on Vista due by Monday (1-16) (but I would highly
recommend taking it before Monday in case Vista crashes).
READING –Read Chapter 1: Business Communication, Management, and
Success (pp. 3-28); Chapter 3: Adapting Your Message to Your Audience
(pp. 58-80).
17-23 January (no class Monday the 16th)
LECTURE 2 (Tuesday 1-17)– Writing for Purpose and Audience: Producing
an Effective Resume (lecture notes
are also available on Vista) - Diagnostic Memo due (hand
in a hard copy at the beginning of the lecture and email me a copy before
class).
DISCUSSION 1 (Wednesday 1-18)– Answer any course questions; go over
assignment requirements; Achieving action-oriented business writing. See
exercises 1.1, 1.2 (28-31); 3.1 (80); 3.2 and 3.3 (81); 3.5 (82). active
and passive voice.
HW - sign up on the listserv; Begin drafting resume by making a list of
every possible activity, honor, membership that could possibly go on your
resume and bring to class. Lists due Wednesday (1-25). Review some job
and career websites and report back Wednesday about what you found.
-Sign up by Friday (1-27) on the class
listserv.
Send an email from your ufl.edu email account to
s06-3356-request@clas.ufl.edu
with a one word message in the body of the email: "subscribe"
(without the quote markes). Note that Majordomo will ignore any text entered
in the 'Subject' line. After you have sucessfully sent this email, you
will receive a confirmation email. You will need to follow that email's
directions to the letter. You will have to cut and past a command line
into a final email. Don't forget to do this second confirmation step or
you will not be signed up for the listserv. Email me if you have any problems.
-If you just joined this class you need to do several things:
1. review the class website
2. write diagnostic memo (see link from 1/11)
3. read Chapter 1 and 3 of the class text (which you need to purchase
if you have not done so)
DISCUSSION 2 (Monday 1-23)– bad examples
of memos: outside of class make a list of why/what aspects of these
3 memos are bad and how you would change them and bring list to class
Wednesday (1-25).
HW – Begin drafting resume by making a list of every possible activity,
honor, membership that could possibly go on your resume and bring to class.
Lists due Wednesday (1-25). Review some job and career websites and report
back Wednesday about what you found.
READING — Read Chapter 17: Résumés (pp. 490-520),
and Appendix C: Making and Communicating Meaning (pp. 615-627).
24-30 January
LECTURE 3 (Tuesday 1-24)– Business Letters: producing the Cover
Letter (lecture notes are also available
on Vista).
DISCUSSION 1 (Wednesday 1-25)– Resume
analysis and discussion. Go over lists. See exercises 17.2, 17.3, 17.5
(521-522)
Career
Showcase today
HW- Draft of resume due Monday (1-30).
DISCUSSION 2 (Monday 1-30)– Exchange drafts and peer
review resumes.
HW – Assignment 1: Final resume due next Tuesday night (2-7).
-Begin draft of cover letter.
-Watch Locker video on Vista, “The Employment Interview” before
next Wed (2-1). To find this video on Vista look under "Course Content,"
then click on "Course-Wide Content - Student Center", then click
on "6. Video Presentations," then you'll see a list of videos,
including "The Employment Video."
READING - Read Chapter 2: Building Goodwill (pp. 34-52) and Chapter 18:
Job Application Letters (pp. 524-543) before next Tuesday night (9/13).
31 January - 6 February
LECTURE 4 (Tuesday 1-31)– Clear Writing and Good News Messages.
(lecture notes are also available on
Vista)
DISCUSSION 1 (Wednesday 2-1)–Disscuss email etiquette. Cover
letter analysis and discussion. See exercises 18.1, 18.2, 18.3 (545-547).
Discuss Locker video, “The Employment Interview.”
HW- Cover letter draft due Monday (2-6).
DISCUSSION 2 (Monday 2-6)– Exchange drafts and peer
review cover letters.
HW – Assignment 1: Final cover letters due next Tuesday
night (2-7). Turn in cover letter, resume, and job announcement
all together. Be sure and remember to email me your cover letter and resume
before class Tuesday night.
READING - Read Chapter 4: Making Your Writing Easy to Read (pp. 86-109),
Chapter 7: Informative and Positive Messages (pp. 150-168); and Writing
CPR, Chapter 1: Call 911 (pp. 1-3) and Chapter 2: Check for Pulse: Clarity
(pp. 5-14).
7-13 February
LECTURE 5 (Tuesday 2-7)– Document and Graphic Design.(lecture
notes are available on Vista)
DISCUSSION 1 (Wednesday 2-8)– Frontloading your message and writing
for the reader’s needs See exercises 7.2 (171), 7.19 (178);
Homework due Monday 2-13: Making Your Writing Easy to Read pages 111-112
exercises 4.7-4.14. And yes, you need to type out the answers and bring
them to class on Monday.
DISCUSSION 2 (Monday 2-13)– The memo format and giving positive
information effectively. See exercises 7.1 (169), 7.3 (172), and critique
bad memo examples.
READING — Read Chapter 6: Designing Documents, Slides, and Screens
(pp. 127-147); Chapter 15: Using Graphs and Other Visuals (pp. 442-459);
Appendix A: Formats for Letters, Memos, and E-Mail Messages (pp. 572-588)
14-20 February
LECTURE 6 (Tuesday 2-14)— Using Continuity in Your Writing.(lecture
notes are available on Vista)
DISCUSSION 1(Wednesday 2-15)– Designing Documents, slides, and graphs.
See exercises 6.1 (141), 6.3 (144), 6.4 (144), 6.5 (145); 6.2 (142-3),
15.2 (460), 15.4 (461-463).
HW- Positive Memo draft due Monday (2-20). For the Positive Memo, you
will select either exercise 7.15 or 7.17 from chapter 7.
DISCUSSION 2 (Monday 2-20)– Peer Review of positive memo drafts.
HW – Assignment 2: Informative/Positive memo due Tuesday
night (2-21)
READING – Read CPR: Chapter 3: Clear Airway: Continuity (pp. 15-26).
21-27 February
LECTURE 7(Tuesday 2-21)— Bad News Memos (lecture
notes are available on Vista)
DISCUSSION 1(Wednesday 2-22) – Introduce reports, form teams, start
planning process. Discuss team project,
team groups, and proposal see p. 354-356;
HW- Financial Aid form draft due Monday (2-27) (group assignment
p.146-7). Bring 2 copies Monday;
Begin working on group proposal.
DISCUSSION 2 (Monday2-27) – Discuss creating
continuity. Peer Review of Financial Aid Forms – team exchange.
HW — Assignment 3: Improving a Financial Aid Form (team
assignment) due Tuesday (2-28) night
READING — Read Chapter 5: Planning, Composing, Revising (pp. 115-124);
and Chapter 8: Negative Messages (pp. 183-202).
28 February - 6 March
LECTURE 8 (Tuesday 2-28)– Concision and E-mail.(lecture
notes are available on Vista)
DISCUSSION 1 (Wednesday 3-1) – The Bad
News Memo and Negative messages
powerpoint: discuss Negative memo examples;
discuss proposal; See exercises 8.1, 8.2, 8.3.
HW - Bad News memo draft due Monday 3-6; prepare for midterm quiz
next Tuesday night
DISCUSSION 2 (Monday 3-6) - peer review Bad News Memo; comments
from positive memo
HW — Assignment 4: Negative Message due Tuesday night
(3-7); prepare for midterm quiz Tuesday night
READING — CPR Chapter 5: Provide Chest Compressions: Concision
(pp. 39-45).
7-8 March
LECTURE 9 (Tuesday 3-7– Coherence and mid-term quiz
DISCUSSION 1 (Wednesday 3-8)– Meet with team; Team work on proposal
see p. 354-356; concision examples and
exercises and active verb exercies;
Team Proposal draft due Monday (2-20) As a team, bring 4 copies of
your proposal Monday.
READING —CPR: Chapter 4: Give Artificial Respiration: Coherence
(pp. 27-38), and Chapter 14: Analyzing Information and Writing Reports
(pp. 390-433).
SPRING BREAK: 13 – 17 March
20 March
DISCUSSION 2 (Monday 2-20) – peer review proposals; E-mail
discussion and responses.
HW-Team Proposal due next Tuesday night
READING —CPR: Chapter 4: Give Artificial Respiration: Coherence
(pp. 27-38), and Chapter 14: Analyzing Information and Writing Reports
(pp. 390-433).
21-27 March
LECTURE 10 (Tuesday 3-21)— Persuasion and Reports.(lecture
notes are available on Vista)
DISCUSSION 1 (3-22)– Gantt Chart see p. 452, 454;
http://office.microsoft.com/en-us/assistance/HA010346051033.aspx
http://en.wikipedia.org/wiki/Gantt_chart
http://www.netmba.com/operations/project/gantt/
Creating coherence and effective paragraphing;
HW- Work on team Gantt chart.
DISCUSSION 2 (3-27)– Business
library research workshop for reports. See exercises 13.4, 13.5, 13.6,
13.10 (pp. 386-387).
HW- Team Gantt chart due Tuesday (3-28) night.
READING — Read Chapter 9: Persuasive Messages (pp. 212-241), and
Appendix D: Crafting Logical Arguments (pp. 632-363).
28 March -3 April
LECTURE 11(Tuesday 3-28) —
Working in Teams and Writing Reports
DISCUSSION 1 (Wednesday 3-29)— Discuss Persuasive
writing assignment contest
and case
study; Persuasive writing techniques; Persuasive
exercise; See exercises 9.2, 9.4, 9.5 (pp. 242-244, and group writing
exercises 9.8, 9.9, 9.11, 9.13 (pp.245-247).
HW - Persuasive message draft due Monday (4-3).
DISCUSSION 2 (Monday 4-3)– Peer review persuasive memo.
HW — Assignment 5: Persuasive Memo due Tuesday night (4-4).
READING - Chapter 12: Working and Writing in Groups (pp. 316-337); and
Chapter 13: Planning, Proposing and Researching Reports (pp. 348-382)
4-10 April
LECTURE 12 (Tuesday 4-4)– Communicating across Cultures.(lecture
notes are available on Vista)
DISCUSSION 1 (Wednesday 4-5)– Meet in Teams; Collaborative writing
and team project planning.
HW - view videos available via Vista’s “Course-wide Content:
Student Center.” The videos are located under Item 6: Video Presentations.
View both “Offensive and Assertive Communication” and “Defensive
and Supportive Communication." See exercises in 12.2, 12.3. and 12.4.
DISCUSSION 2 (Monday 4-10) Sample report analysis, document design
and organization.; intercultural memo assignment discussion
HW - project progress report due Monday 17.
READING – Chapter 11: Communicating Across Cultures (pp. 292-310).
11-17 April
LECTURE 13 (Tuesday 4-11)– Making Successful Presentations. (lecture
notes are available on Vista)
DISCUSSION 1 (Wednesday 4-12)– Work in teams
HW- Intercultural Memo draft due Monday (4-17)
DISCUSSION 2 (Monday 4-17) – Peer review intercultural memo; Refining
your team presentation.
HW - View the video “Presentation Skills” available on Vista
and analyze the openers and closers in exercise 16.1.
- Assignment 6: Intercultural Memo due Tuesday (4-18)
READING – Read Chapter 16: Making Successful Presentations (pp.
468-484).
Presentation Rubric in PDF
18-24 April
LECTURE 14 (Tuesday 4-18)– Professional writing for your
career (F)
DISCUSSION 1 (Wednesday 4-19)– 2 Oral presentations (Jay, Randolph,
Brian, and Javier; Brooke, Corey, Mike, and Catharina)
HW — Work on report; prepare for quiz; complete final Quiz
Pro Post-test in Vista (this will be avaliable until the last day of class,
but don't wait that long to take it.)
DISCUSSION 2 (Monday 4-24)– 2 Oral presentations (Keri, Anjali,
and Alexis; Robert, Ben, Adrienne, and Brian)
HW — Work on report; prepare for quiz; complete final Quiz
Pro Post-test in Vista (this will be avaliable until the last day of class,
but don't wait that long to take it.)
25-26 April
LECTURE 15 (Tuesday 4-25)– Cumulative quiz (in
lecture)
DISCUSSION 1 (Wednesday 4-26)– 1 Oral presentation (Kevin, Kevin
and Kim). Conclusions and final in-class writing assignment. Final
team reports due today. Turn in Team
Evaluations.
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