In business, where communication needs to be as clear as it is convincing,
mastering the principles of effective, efficient writing is essential.
GEB 3213 – Writing in Business is designed to teach business students
the fundamental written communication skills that will allow them to
express their ideas effectively and efficiently, preparing them for
the demands of the business workplace. This course focuses on three
areas central to professional writing in business: knowledge of the
types of writing central to business communication, mastery of the techniques
for persuasive argumentation, and understanding of the fundamentals
of writing clearly, specifically, and concisely.
The workplace-based writing assignments in this course ensure that
students learn professional communication principles within different
organizational contexts, as they work on assignments, cases, and projects
drawn from everyday business situations. The course emphasizes both
internal and external communication, as well as how to select style,
formats, and approaches appropriately according to context and audience.
Assignments include e-mails, memos, letters, resumes, and individual
documents as well as team-written reports.