Informative/Positive Messages X Checklist

• Does the subject line give good news?

• Is the subject line specific enough to differentiate this particular message from others on the same subject?

• Does the first paragraph summarize the information?

• Is all the information given in the message?

• Is there one reader benefit?

• Is each reader benefit developed?

• Does the message end with a positive paragraph specific to readers?

• Does the message use you-attitude?

• Is the style easy to read?

• Is the format correct?

• Is the message free of typos and other errors?