Four Cs of Writing

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Clarity:

Principle 1: Prefer active construction to passive.
Principle 2: Make your verbs portray action whenever possible.
Principle 3:Whenever possible, use characters as your grammatical subjects.
Avoid nominalizations (verbs turned into nouns like evaluation).
Avoid vague and isolated pronouns (this, it).
Avoid using there is or there are in your sentences.
Place your subjects and verbs as close together as you can.

Continuity:

Achieve continuity through stress, transitions, sequencing, common subjects.
Principle 1: Put the most important information in the ends of your sentences, paragraphs, sections of documents, and papers.
Principle 2: Use transitions to glue your sentences together.
Principle 3: You can foster a still greater sense of flow by using sequencing.
To sequence information, refer in the beginning of sentences to information contained in the stress of the preceding sentence.
Principle 4: Make your grammatical subjects consistent from sentence to sentence when possible. (Common subjects are the weakest way of creating continuity. When you use this approach, supplement the subjects with transitions.)

Concision:

Principle 1: Avoid redundant pairs. (Ex. each and every)
Principle 2: Avoid redundant modifiers. (Ex. completely finish)
Principle 3: Don’t Use No Negatives. (Ex. use "few" instead of "not many")
Avoid throat clearing modifiers (Ex. "really" or "I believe that")

Coherence:

Principle 1: Begin with a paragraph head.
Principle 2: Back the head up with a paragraph body.
Principle 3: Head/Body organization applies to: paragraph, section, entire document.
Principle 4: For complex paragraphs and always for your entire document, you must use a thesis sentence.