Exercise 18.3

• 1. Dear Sir:

• There is more to a buyer’s job than buying the merchandise. And a clothing buyer in particular has much to consider.

• Even though something maybe in style, customers may not want to buy it. Buyers should therefore be aware of what customers want and how much they are willing to pay.

• In the buying field, request letters, thank-you letters, and persuasive letters are frequently written.

• My interest in the retail field inspired me to read The Gap’s annual report. I saw that a new store is being built. An interview would give us a chance to discuss how I could contribute to the new store. Please call me to schedule an interview.

• Sincerely,