Find the head:

• For the large competitors such as PriceWaterhouseCoopers, Deloitte, and the others, their biggest strength is their name and the resources available to them. These companies are able to enter almost any market and to provide employees with a particular expertise in the client’s subject matter. The major weakness, however, exists in these company’s overhead and the lack of specialization in a particular area. With resources spread all over the country and world it is often costly and timely to bring the right employees together. This location issue and high overhead costs translate into high billing rates. It is often difficult, even impossible, to sign long term contract with our clients because we are one of the ‘Big Five’ and such an engagement would set off red flags with the Senior Executives. Our smaller competitors have realized these weaknesses and have designed businesses model to get around many of the issues faced by the largest competitors in the industry.