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Chapter 1 Points: Analyze This!
- Who is (are) your audience(s)? What characteristics are relevant to this particular message? If you are writing to more than one reader, how do the readers differ?
- What are your purposes in writing?
- What information must your message include?
- How can you build support for your position? What reasons or reader benefits will your reader find convincing?
- What objection(s) can you expect your reader(s) to have? What negative elements of your message must you de-emphasize or overcome?
- What aspects of the total situation (context) may affect reader response? Context factors include the economy, the time of year, morale in the organization, the relationship between the reader and writer, any special circumstances?