Chapter 1 Points: Email Guidelines

• Be discreet: don’t write anything you wouldn’t say in a group of co-workers. E-mail feels informal and private, but it is not private.
• Apply all the principles of good business writing to e-mail: you-attitude, positive emphasis, reader benefits, and appropriate patterns of organization.
• Before sending messages, check them for grammar, punctuation, and spelling
• Use catchy, short subject lines.