GEB 3213 ABC 2007 Case Helps
Writing in Business
Fall 2006
GEB 3213 Syllabus
GEB 3213 Assignments
GEB 3213 Schedule
ASSIGNMENT 5 – Persuasive message – ABC Case (100)
The ABC case is based off of the following case study:
http://www.businesscommunication.org/awards/student/ABCStudentAward2007Contest.htm
http://www.businesscommunication.org/awards/student/ABCStudentAward2007Case.htmlAs detailed on the contest webpage, you will write both a student strategy memo to me and a communication plan memo to the CEO. See the Assignments page for further details.
This webpage is to provide you resources to help you complete the assignment.
--Brookhaven's own community relations materials: http://www.bnl.gov/community/
--Brief articles in PDF to give you an overview and get you started:
"Leading the Organization in Times of Catastrophe."
"Media Relations."--Using EBSCO's Business Source Premier from the library webpage search for "crisis communication." Below are some sample articles on crisis communication that will open in PDF:
"Crisis Communications: Managing corporate reputation in the court of public opinion."
"Internal communication during a crisis pays dividends."
"Fast Forward: Future trends in corporate communication."
"Communicating With Stakeholders During a Crisis."--The following are a list of books that are available that could aid your research. Some are online and some are in the library. For the ones online you will probably have to be on-campus or logged in to the UF library system to access them:
Fulmer, Kenneth L and Rothstein, Philip Jan. Business continuity planning: a step-by-step guide with planning forms, third edition. 3rd ed. Brookfield, Conn: Rothstein Associates; 2005. 190 p
Call Number: HD49 .F854 2005b (Books24x7)
http://www.books24x7.com/marc.asp?isbn=1931332215Mitroff, Ian I. Crisis leadership: planning for the unthinkable. Hoboken, N.J.: John Wiley; 2003. 121 p
Call Number: HD49 .M56 2004 (Library West)Hearit, Keith Michael. Crisis management by apology: corporate responses to allegations of wrongdoing. Mahwah, N.J: Lawrence Erlbaum Associates; 2006. ix, 250 p
Call Number: HD59.2 .H43 2006 (Library West)Harvard Business School. Harvard business essentials: crisis management. Boston, Mass: Harvard Business School Press; 2004. 138 p
Call Number: HD49 .H367 2004 (Library West)Harvard business review on building personal and organizational resilience. Boston, MA: Harvard Business School Pub. Corp; 2003. 188 p
Call Number: HD49 .H368 2003 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=1591392721McGee, Kenneth G. Heads up: how to anticipate business surprises and seize opportunities first. Boston, Mass.: Harvard Business School Press; 2004. 245 p
Call Number: HD30.27 .M37 2004 (Library West)Bazerman, Max and Watkins, Michael. Predictable surprises: the disasters you should have seen coming and how to prevent them. Boston: Harvard Business School; 2004. 336 p
Call Number: HV551.2 .B39 2004 (Library West)Hornjak, Boris. The project surgeon: a troubleshooter's guide to business crisis management. Newtown Square, Pa: Project Management Institute; 2001. vi, 130 p.
Call Number: HD49 .H67 2001 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=1880410753Kimmel, Allan J. Rumors and rumor control : a manager's guide to understanding and combatting rumors. Mahwah, NJ: Lawrence Erlbaum; 2004. 256 p
Call Number: HD30.3 .K547 2004 (Library West)Mitroff, Ian I. Why some companies emerge stronger and better from a crisis: essential lessons for surviving disaster. New York: American Management Association; 2005. xvi, 238 p
Call Number: HD49 .M572 2005 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0814408508Mittelstaedt, Robert. Will your next business mistake be fatal?: avoiding the chain of mistakes that can destroy your organization. Philadelphia: Wharton School; 2004. 309 p
Call Number: HD58.9 .M58 2005 (Library West)