ENC 3250
Professional Communication and Writing
Distance Learning

Grading rubric

Gradebook

4Cs

Lesson 1: Grading Criteria
Your first assignment will be graded on the criteria for effective messages found on page 12 of your textbook.

Clear (/10)
Complete (/10)
Correct (/10)
Style, organization, visual (/10)
Goodwill (/10)
Total= /50

Lesson 2: Grading Criteria

Clear (/10)
Complete (/10)
Correct (/10)
Style, organization, visual (/10)
Cultural analysis (/10)
Total= /50

Lesson 3: Grading Criteria for Analyzing Your Co-Workers

Audience Analysis (/25)
Clear (/10)
Complete (/10)
Correct (/10)
Style, organization, visual (/15)
You-attitude (/10)
Positive Emphasis (/5)
Tone (/5)
Goodwill (/10)
Total = /100

Grading Criteria for Summary of Chapters 2 and 3

Summary (/15)
Personal relation of ideas (/10)
Clear (/10)
Complete (/10)
Correct (/10)
Style, organization, visual (/15)
You-attitude (/10)
Positive Emphasis (/5)
Tone (/5)
Goodwill (/10)
Total = /100

Lesson 4: Grading Criteria for Personal Analysis of Writing

Personal analysis of writing (/10)
Clear (/10)
Complete (/10)
Correct (/10)
Style, organization, visual (/10)
Total = /50

Lesson 4: Exercises will be graded on a sentence by sentence basis.

Lesson 5: Grading Criteria
Design Analysis (/25)
Recommendations for Improvement (/25)
Clear (/15)
Complete (/10)
Correct (/10)
Style, organization, visual (/15)

Lesson 6: Grading Criteria
Persuasive argument and pattern (/25)
Reader benefits (/25)
Clear (/10)
Complete (/10)
Correct (/10)
Style, organization, visual (/10)
You-attitude (/5)
Tone (/5)

Lesson 7: Grading Criteria
Analysis of personal writing (/25)
Clarity (/15)
Continuity (/15)
Concision (/15)
Coherence (/15)
Complete (/5)
Correct (/10)
Total= /100

Lesson 8

Resume Grading Rubric
Cover Letter Rubric

1. Does the cover letter target a specific job description and organization/company?

2. Does the cover letter establish (1) the specific position the writer is applying for, (2) interest or knowledge of the company, (3) the writer’s relevant credentials in the first paragraph?

3. Does the cover letter build off the resume or merely recap the resume’s highlights?

4. Does the cover letter convey a “you-attitude”?

5. Does the cover letter provide detailed experience and education?

6. Does the cover letter convey experience or skills relevant to the demands of the position for which the writer is applying?

7. Does the cover letter differentiate the writer/applicant from others?

8. Does the letter use the correct format?

Lessson 9: Grading Criteria

Grading will be based on how well you follow formatting and guidelines for Locker’s class research projects proposal in Chapter 13; the clarity of information shared; grammar/mechanical proficiency; design and structure; citation and research sources.

* Missing parts will result in a dropped letter grade.
* Failure to cite in MLA format, or a consistent citation style, will result in a dropped letter grade.
* You must use at least two outside sources for the proposal.

Lesson 10: Grading Criteria

Your grade will reflect your performance in using all the information you have learned throughout the course about professional communication in business, including:

* purposeful writing for action
* focused attention to audience
* appropriate tone and style
* attention to the 4Cs of writing (clarity, continuity, coherence, concision)
* effective and correct use of visuals
* proper professional format
* appropriate use and documentation of research
* logical development and organization of ideas and arguments
* professional overall presentation
* coherence of team approach.